The offices at the Heliodoro Rodríguez López stadium have set a new priority: the season ticket campaign for the upcoming season. Significant groundwork has already been laid, with two key objectives defined by the club’s management. First, the ticket sales will start very early, capitalizing on the momentum of promotion. Second, prices will be accessible to all budgets, rewarding the loyalty of fans who stood by the team during its toughest moments.
Meanwhile, one of the biggest concerns for CD Tenerife is the salary cap that LaLiga will impose for the 2026/27 season. The spending limit for the sporting area is expected to be among the lowest in the upcoming Hypermotion division, barely reaching six million euros. This makes the season ticket campaign even more critical, as its results will be a major revenue stream for the club. In other words, a strong subscriber base could boost the salary cap allocated to the blanquiazules. Ticket income has always been a financial pillar for the club. For instance, according to its annual accounts, Tenerife earned €2.757 million from season ticket sales in the 2023/24 season, setting a record for subscribers in its long history in the Second Division. That figure dropped to €2.48 million the following season, reflecting the wear and tear from José Miguel Garrido’s poor management.
The club currently has a notable 13,548 season ticket holders, a figure that grew slightly during the winter campaign reopening. The primary goal is to surpass this number. To achieve this, they aim to appeal to fans’ emotions and sense of belonging. Last year, they surprised supporters with an allegorical and local twist, featuring lucha canaria and the voice of veteran communicator José Manuel Pitti. This time, the campaign targets a significantly larger fan base. The biggest incentive remains the successful work in the sporting area, where most signings produced the desired effect, leading to an express promotion secured with three matches to spare.
The atmosphere at the Heliodoro Rodríguez López on May 1 was reminiscent of the stadium’s biggest occasions, with over 19,000 spectators attending a Primera RFEF league match—without any promotions or discounts. One hallmark of the new club management is rejecting the option of giving away football for free. Instead, they prioritize the subscribers who trusted the team from the start. According to sources at EL DÍA, this message will be a key part of the campaign presentation, which will be announced as soon as possible.
Although there has been internal debate, the club is leaning toward setting prices accessible to all audiences, ensuring a broad fan base during home matches next season. The primary goal is survival. Before that, they aim to convince the island’s faithful that it will be a tough challenge due to the financial constraints LaLiga will impose, based on Felipe Miñambres and his team’s contacts with Javier Tebas’s organization. The club has posted losses for three consecutive seasons.
